inside this book
Everything that makes Voxel look and sound like Voxel.
the idea
We build stories
in light.
The name
A voxel is the smallest unit of a three-dimensional world: one point of volume. We care about the small things, because the small things are what people feel.
What we do
Films, photographs and social content for brands in Qatar. One team in Doha, from the first idea to the final grade.
Our promise
Every frame has to earn its place. Premium, cinematic, calm. Never loud for the sake of it, never template.
voice
Confident. Short. Human.
We write like a director talking to a client: clear, warm and specific. Short sentences. Real words. No buzzwords.
Confident
We state what we do. No "we strive to" or "we aim to".
Cinematic
We talk about light, frames and feeling, not deliverables.
Clear
One idea per sentence. A client should never need to reread.
Local
Made in Doha, for brands people in Qatar already know.
We build stories in light.
Tell us what you want people to feel.
One team, from the first idea to the final grade.
We are thrilled to offer innovative 360° solutions.
Leveraging synergies to elevate your brand.
World-class, best-in-class, cutting-edge.
logo
The cube and the dot.
The lockup pairs the cube mark, one point of volume, with a lowercase wordmark. The lime dot closes it like a full stop: decided, finished.
clear space and size
on backgrounds
never
stretch or squash
recolour
rotate
add effects
change the font
busy backgrounds
colour
Mostly dark. One signal.
Ink carries the brand. Signal lime is our light: use it for the one thing people should look at or press. Lagoon and Ember appear only in social and data.
Proportions in any layout · Ink 58 · Graphite 14 · Bone 12 · Signal 9 · Paper 4 · Lagoon 2 · Ember 1. For print, ask the printer for a proof: Signal lime shifts on uncoated paper.
typography
Five faces. One voice.
tracking −4.5 %
and interface
timecodes · lowercase
word per headline
reels only · uppercase
All five are free Google Fonts. Install them on every design computer. In Word and Excel, use Poppins for headings and Geist for text.
graphic elements
Light, used sparingly.
Light ribbons
Twisting strands of light behind dark pages. One ribbon set per layout, always behind content, never behind small text.
The signal dot
Ends the wordmark. Also marks live status and the one key point.
Labels
Lowercase mono in a pill or square brackets, above headlines.
Buttons
Fully rounded. Lime for the main action, outline for everything else.
The starburst
Social and campaigns only. Never on stationery.
image direction
Light does the talking.
Low key, controlled light, real reflections. Deep blacks with detail, skin that looks like skin, one colour that leads each frame.
stationery
Paper that feels premium.
card 90 × 50 mm, 450 gsm uncoated, soft touch · letterhead A4, 120 gsm · envelope DL
25 October 2026
Suhaim Tower, 6th Floor, Office 605, Doha+974 7783 2661
sales@voxelmedia.live
CR 252375
Suhaim Bin Hamad St, Doha
social content
documents
Numbers, clearly.
Invoice, quotation, proforma and receipt share one layout. Totals always bottom right, bank details always in the footer.
INV-2026-014
Sample Client W.L.L.
| Item | QAR |
|---|---|
| Launch film 60 s | 12,000 |
| Cut-downs ×3 | 4,500 |
| Stills ×20 | 4,500 |
Company
profile.
2026 · Doha, Qatar
digital
Same light, every screen.
We build
stories in light.
Thank you for the brief. We will send the treatment by Thursday.
+974 5117 6328 · sales@voxelmedia.live
Suhaim Tower, Doha · voxel.qa
Profile picture for WhatsApp, Instagram and LinkedIn: the mark on Signal, inside a circle crop.
merchandise
Crew first.
Black garments, small marks. The crew should look like one team on set.
crew tee · cap · tote · badge · gaffer tape for camera, cases and hard drives
access and credentials
On set, everyone knows who you are.
ID card 54 × 86 mm, PVC · passes laminated with a hologram dot · lanyards woven 20 mm with VOXEL repeat · every pass numbered
only no. 007 · production
event coverage · doha 2026 M-0142
26.10.2026call time
06:30location
Lusailzone
A · B A
no. 0219
Colour by role:
Ink · staff ID
Signal · crew only
Paper · media and guests
woven goods
Small things people keep.
Embroidered key tags 130 × 30 mm, both sides · round patch 90 mm with merrowed edge · gift them to clients after a shoot
large cloth keychain 170 × 34 mm · embroidered both sides · split ring 30 mm
environment
Office 605.
Suhaim Tower, 6th Floor · door sign in frosted acrylic, 300 × 120 mm
social content
We build stories in light.
voxel.qa
+974 7783 2661
Lights
on.
event and venue coverage
voxel.qa
roll-up banners 850 × 2000 mm · standard and event versions
before anything goes out
Five questions.
Is it mostly dark?
Ink and graphite carry the layout.
One lime thing?
Signal marks one action or idea.
Right faces?
Poppins, Geist, mono labels, one serif word.
Logo clear?
Clear space kept, no effects.
Does it sound human?
Short sentences, no buzzwords.
Voxel Digital Trading and Photography W.L.L. · CR No. 252375
Suhaim Tower, 6th Floor, Office 605, Suhaim Bin Hamad Street, Doha, Qatar
sales@voxelmedia.live · info@voxelmedia.live · +974 7783 2661
social media
Bold type. Real frames. One lime.
Posts are 1:1 or 4:5, reels and stories 9:16. Anton for the headline, a black and white photo, and lime for one word or one shape.